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GM Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0107 Burger King in China
COM0123 The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?
COM0126A Adidas in China:Jockeying for Supremacy
COM0152K Hyundai Motor: Facing Challenges
COM0171A Ford vs. GM in Asia
COM0177 Nokia vs Motorola: Fight for Market Share - Flight of Margins? (B)
COM0206P Dunkin’ Donuts’ Competitive Strategies
COM0211A Jack in the Box Combating the Breakfast War in US
COM0217A The Coffee War: McDonald’s vs Starbucks
COM0261IRC WAHAHA: POSING A THREAT TO COCA COLA AND PEPSI IN CHINA
COM0262IRC Will Samsung emerge as the No. 1 global handset maker?
COS0040B LGEIL in the Indian Handset Market
COS0104IRC Virgin Atlantic's Business-class-only Airline: Emerging Threat to Niche Air Carriers?
CSB0005 The Changing Consumer Tastes in US Beer Market: Anheuser-Busch Company's Competitive Strategies
CSB0010A Fisher Price: Toys Goes Hi-Tech
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0025 Indian Consumer Market: India Emerges, Indian Consumers Surge
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
DIS0006 ITC: The Indian Tobacco Major’s Diversification Strategies for Market Leadership

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