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GM Case Studies

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Page 10 of 15

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0027A Jassi – The Marketing of a Television Serial
MKS0029 Children's Television Channels: The Marketing Challenges
MKS0031 Nestlé's Marketing: The Next Driver of Value Growth?
MKS0036 StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
MKS0038 Toyota’s Tundra in US - The Marketing Strategies
MKS0040A Barbie vs. Bratz
MKS0101B Wal-Mart and InStore TV: Worth an Investment?
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKS0128IRC EMBRAER – FLYING HIGH THROUGH SEGMENTATION
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0136IRC AMUL ICE CREAM: MARKETING STRATEGY
MKTG008 The Nirma Story
MKTG009 Fairness Wars
MKTG025 Revamping Rasna - A Marketing Overhaul Saga
MKTG060 All Out' - Marketing a Mosquito Repellant
MKTG062 Lóreal - Building a Global Cosmetic Brand

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