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AIG Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG250 Customer Service at L.L.Bean
MKTG254 Developing a Personal Selling Strategy
MKTG261 Redbox: Competing in the Movie Rental Market
MKTG265 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
MM0042 De Beers: The Right Hand Ring campaign
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0048 Harry Potter: Global Marketing Strategies
MM0074 Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
MM0084 Swiggy`s Starhunt Campaign
MM0088 Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
OB0030 Millennials in the U.S. Military: Will they Stay and Fight Too?
POS0006 Reinventing the Buick Magic
RTS0050 John Hood: Revamping Oxford’s Finances
RTS0074 Burger King's Turnaround: Courtesy the Private-equity Firms
RTS0144B Heineken's Amstel Light Struggles to Recoup its No.1 Position in the US: Would its Strategy Work?-Case Study
SPN0005 Philip Morris USA and Philip Morris International: The Spin-off Decision
SUP0017IRC Intel After Barrett: Challenges for its First Outside Successor
TRT0020 A Dent in Wal-Mart’s Public Image: The PR Strategy
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