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Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
MKTG203	Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG210	Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
MKTG216	Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MKTG219	Hero Honda's Rural Marketing Initiatives in India
MKTG224	Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
MKTG225	Tata Sky's Marketing Strategies
MKTG226	Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
MKTG227	Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
MKTG229	Marketing Pristiq: The Advertising Challenge
MKTG230	Maruti Suzuki`s Advertising Strategies
MKTG231	Idea Cellular`s Advertising and Promotion Strategies
MKTG232	Kraft Foods� Mobile Marketing Strategy
MKTG233	Burger King's 'Subservient Chicken' Marketing Campaign
MKTG234	Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
MKTG236	Apple�s App Store: Strengthening the iPhone�s Competitive Position
MKTG238	i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
MKTG240	Selling Insurance Products in India: The Commission versus Fee Debate
MKTG241	Canadian Club: Repositioning a Dormant Brand
MKTG243	Amazon.com: Customer Service Champion
MKTG244	Volkswagen's Marketing Strategy in India

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Case Studies in Business Management, Strategy, Business Models, Marketing, Leadership, CSR, MBA Case Studies

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