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Business Case Studies, Organizational Behavior Case Study, Corporate Social Responsibility |
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Interviews » Interview with Geoffrey Moore |
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Geoffrey Moore Managing Director, TCG
Advisors, Venture Partner, Mohr Davidow Ventures. Geoffrey Moore is a
best-selling author, a Managing Director at TCG Advisors and a venture
partner at MDV. Recognized as a leading business consultant to large
companies facing formidable strategic challenges, Geoffrey works with
established enterprises in his role of Managing Director of TCG Advisors.
Geoffrey has made the understanding and effective exploitation of disruptive
technologies the core of his life's work. His books, Crossing the Chasm,
Inside the Tornado, The Gorilla Game, and Living on the Fault Line are
best sellers and required reading at leading business schools. Highly
regarded as a dynamic public speaker, Geoffrey is the founder of The Chasm
Group and currently is the managing partner of TCG Advisors. Earlier in his
career, he was a principal and partner at Regis McKenna, Inc., a leading high
tech marketing strategy and communications company, and for the decade prior,
a sales and marketing executive in the software industry. |
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“Crossing the Chasm is the one I am best known
for. It, and its companion, Inside the Tornado, are focused on start-ups
growing to maturity. By contrast, Dealing with Darwin is focused on mature
enterprises and their challenges with renewing themselves. My venture work
leverages the first two, my consulting work the last” |
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Useful for Understanding of: |
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| Originally Published in |
Effective Executive, Icfai University Press |
| Effective Executive Reference No. |
03M-2008-01-03-06 |
| IBSCDC Reference No. |
INT0001 |
| Year and Month of Publication |
January 2008 |
| Keywords |
Geoffrey Moore, Technology Startups’ Innovation, Geoffrey Moore’s “Crossing the Chasm”, Technology Cycles, What are Great Companies, Innovation |
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| © 2007 IBS Case
Development Centre. All Rights Reserved |
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