Airtel Zero: The Pandora’s Box



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Code : COS0114

Year :
2016

Case Length : 5 pages

Industry :Telecommunication Industry

Organization:Bharti Airtel Limited (Airtel)

Period : 202015-2016

Region :

Teaching Note: Available

Structured Assignment : Not Available

Countries : United States

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Introduction: On April 06, 2015, India-based leading telecommunication company Bharti Airtel Limited (Airtel), announced the launch of an open platform - ‘Airtel Zero’. As the name implied the platform would allow free access to certain internet services like e-commerce, chat applications, and gaming portals. Srini Gopalan, Director, Consumer Business, Airtel drew a parallel between Airtel Zero’s business model and toll-free services. He said Airtel would collect the charges for the data usage of its customers from the app service providers. Airtel was expected to launch at least 100 apps on the platform by collaborating with several start-ups along with large e-commerce companies in the country...

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