Volvo's Product Development Practices: Focus on Safety
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Case Details:
Case Code : OPER042
Case Length : 18 Pages
Period : 1991 - 2004
Organization : Volvo Car Corporation
Pub Date : 2004
Teaching Note :Not Available
Countries : Sweden
Industry : Automobile
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
The Safety Concept Car
In January 2001, Volvo unveiled its next generation safety
car, called the Safety Concept Car (SCC). The car, representing a blend of
technology, safety and style, was first showcased in the North American
International Road show in Detroit, US.
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Commenting on the launch of the car, Hans Gustavsson, Head of Research, Product
Development and Purchasing at Volvo, Sweden, said, "The main ambition with the SCC was to create
'superior vision.' Another was to implement modern technology
in order to support the driver and make driving safer. Both were achieved by
combining traditional engineering with advanced electronics." The SCC
incorporated advanced technology features to enhance the driver's vision, both
from within the vehicle and outside the vehicle. It had an in-vehicle eye
sensor. The moment the driver positioned himself on the seat, the sensor located
his or her eyeball and adjusted the seat, pedals, steering wheel and the centre
console according to the driver's size, into an appropriate and convenient
seating position...
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Safety Systems of the Future
In 2004, Volvo planned to introduce other advanced safety features including
Inflatable Curtains, Adaptive Cruise Control and Warning and Brake Support
System in most of its vehicles in the near future.
Adaptive Cruise Control (ACC): ACC applied a radar screen mounted on the
forward portion of the car to constantly check the distance between the car
and the vehicle in front and adjust the car speed automatically so that it
kept a safe distance from the other vehicle. The system allowed the driver
to pre-set the maximum speed for the vehicle and the minimum time gap
between the vehicle and the front vehicle so that the speed could be
automatically adjusted...
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Exhibits
Exhibit I: Volvo Safety Firsts
Exhibit II: Volvo Kalmer Assembly Plant
Exhibit III: Rareward Facing Seat for Children
Exhibit IV: The Volvo Safety Center
Exhibit V: Volvo Safety Concept Car Features
Exhibit VI: Safety Belts In Safety Concept Car
Exhibit VII: Volvo Safety Concept Car Features Blind Sport Information
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