Velib': Paris's Public Bike Sharing System

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Case Details:

Case Code : OPER090
Case Length : 19 Pages
Period : 2007-2009
Organization : JCDecaux / City of Paris
Pub Date : 2009
Teaching Note :Not Available
Countries : Paris, France
Industry : Media / Public sector

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Public Bike System

The public bike sharing system was common in European countries, more so among the north European countries. Under the system, citizens were provided with innovative schemes of using rental or free bicycles, generally in inner urban areas. These bicycles were made easily available at different locations, at a nominal charge (sometimes free as well), so that a person could pick up a cycle at one location and leave it at his/her destination...

The Vélib' Launch

Bicycle usage in Paris was very low at 1 percent of the 10.6 million trips made every day in 2001.

By 2006, the use of bicycles in Paris had increased. Delanoe aimed to do something to encourage users to increase their usage of bicycles...

Vélib' - Design and Aesthetics

The Vélib' debuted in Paris on July 15, 2007. The name Vélib' was derived from Velo meaning bike and liberte meaning freedom. The Vélib' system consisted of bicycles, a rack for coupling the bike, and an electronic kiosk with an interactive terminal (Refer to Exhibit III for components of the Vélib' system). The electronic kiosks communicated using the GPRS service...

The Operating Model

The main activities in setting up the Vélib' system were setting up the station, bike installation and maintenance, and setting up of the terminal. The bikes needed an excavation and electrical hook-up for their installation. They were maintained and repaired on a daily basis...

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