Unilever Restructures its Supply Management Practices
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER027 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling ChargesThemesSupply Chain
Management |
| Case Length |
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15 Pages |
| Period |
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2001 - 2003 |
| Organization |
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Unilever |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Retail |
Abstract:
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The case examines the supply chain management (SCM) restructuring initiative
undertaken by Unilever, one of the world's largest food and consumer goods
companies. It explains in detail how the company restructured various components
of its SCM practices including supply chain organization, procurement,
warehousing and distribution.
The case also examines how Unilever used the Internet and various information
technology tools to improve the efficiency of its supply chain. It concludes
with a discussion on the benefits reaped by Unilever due to these measures.
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Issues:
» Understand the importance of an efficient SCM system for improving operational
efficiency for a multinational consumer goods company
» Gain an insight into the major supply chain components for a consumer goods
company
Contents:
Keywords:
Supply chain management, SCM, restructuring, Unilever, food,
consumer, goods, components, supply chain organization, procurement,
warehousing, distribution, Internet, information technology tools, efficiency,
supply chain
Short-Term Gains - Long-Term Perspective
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