Fostering Innovation: Wipro Technologies' Innovation Framework


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Case Details:

Case Code : OPER079
Case Length : 23 Pages
Period : 2000-2008
Organization : Wipro Technologies
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Wipro was established in 1945 under the name Western India Vegetable Products Limited in Maharashtra and commenced its operations in 1946. In 1947, the company set up an oil mill and hydrogenated cooking medium plant at Amalner in Maharashtra for manufacturing vegetable ghee, edible oil, and laundry soap...

Launching the Innovation Initiative

Over the years, Wipro realized that along with its focus on implementation of quality standards, it needed to come out with innovative products and services to gain acceptance in the global markets...

The Innovation Clock

The top management developed a framework for innovation and tried to foster innovation within it. The framework provided guidelines right from the idea generation stage to the commercialization of that idea...

Taking the Innovation Agenda Forward

The company's initial projects were successfully implemented, and Wipro reaped the benefits in 2001. However, to sustain the success from these innovation initiatives, the company felt that it had to scale up its innovation initiatives to encompass all of its business units...

Quantum Innovation Program

In a bid to boost its innovation revenues, Wipro launched a Quantum Innovation program in July 2006 that was aimed at generating breakthrough insights. This program was an extension of Wipro's COEs...

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