Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'

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Case Details:

Case Code : OPER082
Case Length : 16 Pages
Period : 2005-2009
Organization : Wipro Infotech
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Eco stands for both ecology and economics. Running eco-friendly servers offers compute power at reduced energy for both the machines, and the air-conditioning, to cool data centers. This in turn leads to less pollution and global warming, while ensuring that less money goes to energy bills used to cool the data center. Therefore, eco-friendliness benefits everyone as it saves the earth and saves money for businesses."¹

- Lionel Lim, President for Asia South and Greater China, Sun Microsystems,² California, in October 2008.

"We firmly believe business cannot be built at the cost of ecology. It is not sustainable. Ecological Sustainability will increasingly be the defining force for society and business globally." ³

- Azim Premji, Chairman, Wipro Limited.,⁴ Bangalore, in June 2008.

"Wipro, an iconic Indian brand, prides itself on its strength in the Technology and Enterprise domains. It's high time it used these strengths to make the much-needed shift to clean production and build a competitive edge by introducing products that do not cause harm to the environment or to people."⁵

- Ramapati Kumar, Toxics Campaigner, Greenpeace India⁶, in September 2005.

Introduction

A study from McKinsey & Co⁷ pointed out that the information technology industry was responsible for two per cent of the world's total carbon emissions in 2008⁸, almost equaling that of the aviation sector. By 2020, this was estimated to go up to three percent.

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1] Isabelle Chan, "Asia Warming up to Green IT," www.zdnetasia.com, October 8, 2007.
2] Sun Microsystems is a multinational vendor of computer hardware, software and a host of IT related services. Known for its SPARC processors and Solaris operating system, Sun posted a revenue of US$13.8 billion for the year 2008.
3] "Wipro Launches Eco Eye Initiative," www.thehindubusinessline.com, June 6, 2008.
4] Wipro Limited is a Bangalore headquartered company offering IT solutions and services to multiple customers across the globe. In India, the company is also present in the infrastructure engineering, consumer products, and lighting segments. For the year ending December 2008, Wipro Limited recorded revenue of Rs 66.18 billion. (As of December 2008, 1 US$ was approximately equal to Rs. 50.)
5] "Greenpeace Calls on Wipro to 'Apply Thought' and 'Promote Clean Production'," www.greenpeace.org/india, September 5, 2005.
6] An international not-for-profit organization which campaigns extensively for promoting the cause of the environment. Greenpeace India is based in Bangalore.
7] A leading global management consulting firm with consulting expertise in strategy, organization, technology, and operations.
8] Stefanie Olsen, "Greening the Valley, One Tech Giant at a Time," www.cnetnews.com July 24, 2008.


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