Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)

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Case Details:

Case Code : OPER089
Case Length : 28 Pages
Period : 1989-2009
Organization : IBM Corporation
Pub Date : 2009
Teaching Note :Not Available
Countries : Global
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Water Conservation and Recycling

Water management was one of the priorities on IBM's green agenda. Although there was no water recycling at the offices of IBM, it implemented water recycling and conservation techniques at semiconductor manufacturing facilities which had high water consumption...

Voluntary Collaborations with Other Organizations

A vital part of IBM's environmental sustainability commitment was its involvement in voluntary partnerships and programs. IBM collaborated with many organizations across the globe such as USEPA, World Wildlife Fund (WWF) , Green Grid , and World Environment Center , Washington, etc...

IBM's Supply Chain Environmental Management

To ensure environmental regulatory compliance in the supply chain, IBM conducted assessments of suppliers who provided raw materials, hazardous waste disposal services, and recycling services...

IBM's Green Consulting

Using its vast experience in environmental sustainability approaches, IBM started consulting services in the areas of energy efficiency, materials management, water management, etc., for its client companies to meet regulatory requirements and also to improve their business efficiency...

Environmental Reporting

IBM was one of the pioneers in publishing the reports related to the performance of its environment protection initiatives. It started reporting on the environment annually in 1990 and in 2004, it included these details in its corporate responsibility report...


As one of the earliest companies to adopt a concrete approach toward safeguarding the environment, IBM not only achieved its goal of reducing its impact on environment but also saved around US$1 billion for the period 1990-2007...


Exhibit I: 'Green' Terminology- A Glossary for the IT Industry
Exhibit II: Recognitions for IBM in Environmental Leadership: 1990 - 2008
Exhibit III: IBM Server Optimization for US Open Tennis
Exhibit IV: IBM Leads the Way in Converting Silicon Waste into Solar Energy
Exhibit V: IBM's Product Recycling
Exhibit VI: Recycled Materials Usage in the Manufacture of Products
Exhibit VII: GHG Emissions from IBM Operations
Exhibit VIII: Reduction of Ozone Depleting Emissions from IBM
Exhibit IX: IBM's Energy Usage from Renewable and Nonrenewable Sources
Exhibit X: Percentage of Water Conserved by IBM
Exhibit XI: IBM's Collaborations with Other Organizations in Protecting the Planet


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