Zee Telefilms' Competitive Strategies |
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"It is my ambition to make Zee the world's largest integrated convergence company and to achieve this we are building our business through a combination of access and content." - Subhash Chandra, Chairman, Zee Telefilms Limited, in 2000.1 "Star, the entire company, rests on three and a half hours of Star Plus. It is doing extremely well and so there is no debate on that. We are definitely trying to improve and work on the programming to raise the ratings of Zee TV itself. As a company, we are definitely far more broad-based. We have many success stories. We have a successful oversees operation, we have successful Zee Marathi, we have successful Zee Cinema. So, it is a little more broad-based than the other bouquets, which is a good thing in the long run. Yes, I will be a lot happier if Zee TV regains its old position." - Pradeep Guha, CEO, Zee Telefilms Limited, in 2005.2 Introduction
However, by mid 2000, competition from Star and Sony began to intensify, and in 2000 Zee recorded the lowest market share of 5.19%, with Star and Sony having a market share of 18.49% and 11.29% respectively.
Zee Telefilms' Competitive Strategies - Next Page>> 1] Agarwal, Alok, "Zee targets to become the largest integrated convergence company", www.domain- b.com, September 26, 2000. |
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