'The Computer is Personal Again': A Global Integrated Marketing Communications Campaign |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Background Note
The medical equipment business was to become a significant source of revenue for the company. In 1966, the company established HP Laboratories to conduct research activities relating to new technologies and products. During the same year, HP launched its first computer, HP 2116A. In 1968, HP introduced the world's first desktop scientific calculator, HP 9100A. However, in the advertisements for the product, HP called it a 'personal computer' (PC).
8] An audio oscillator is an electronic instrument that generates one frequency at a time and is used to test sound equipment such as stereos, radios, and telephones. The Model 200A had a light bulb in a Wein bridge oscillator circuit to solve the problem of regulating the output of the circuit without causing distortion. |
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