Public Relations at Microsoft |
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ExcerptsManaging Public Relations at MicrosoftA significant factor in Microsoft's success was its public image. Right from the beginning, Microsoft laid a lot of emphasis on PR. In 1981, when MS-DOS was launched, the company first felt the need to build the Microsoft brand. In September 1982, for the first time, Microsoft hired a PR professional - Pam Edstrom (Edstrom) from Tektronix. To oversee PR, the company also hired C. Rowland Hanson (Hanson), a marketing executive from Neutrogena Corporation, as its first Vice-President of corporate communications in 1983... The Hits...
...And The MissesAlthough Microsoft used PR very effectively to create a buzz about the company and its products, some of its PR campaigns were not successful. On May 06, 1998, Microsoft organized a rally in New York City as part of its PR campaign to prevent the Department of Justice and several state Attorney Generals from filing suits to restrict the release of Windows 98...
Exhibits
Exhibit I: Top Ten Companies on the Cision Index in 2007 |
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