Nike's "Joga Bonito" Marketing Campaign |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
Nike and the Beautiful Game Contd...
FIFA too announced that it was better prepared to clamp down on any form of ambush marketing and protect its official sponsors. However, Nike's Joga Bonito campaign was designed to sidestep this constraint and target the company's core group of consumers, young males, through non-traditional media like the Internet...
13] Adidas (founded in 1948 by Adi Dassler) is
a German company that manufactures athletic shoes, apparel and sporting
goods. In 2006, Adidas was the second largest manufacturer of sporting
goods, behind Nike. Its 2005 revenues were 6.64 billion euros and its net
income was 383 million euros. In August 2005, Adidas announced that it would
acquire the US-based Reebok International Limited (Reebok) for US$ 3.8
billion. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.