Natureworks: Market Development for Bioplastics |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts Contd...Market for PLA ExpandsHowever, NatureWorks' fortunes soon changed for the better. The market for PLA began to expand from 2005, due to increasing petroleum prices (Refer Exhibit VIII for corn and petroleum prices). With the price of PLA becoming more competitive vis-à-vis conventional polymer resins (Refer Exhibit IX for more information on the packaging industry), more and more converters began showing interest in PLA and approaching the company for joint product development. For example, in 2005, the Lacerta Group began to explore new thermoforming applications for NatureWorks PLA... Challenges
Even though NatureWorks claimed that the production of PLA consumed less conventional fuel compared to the production of polyethylene -- partly because it used renewable energy in its manufacturing plant -- many critics remained unimpressed...
Exhibits
Exhibit I: Cargill Product Portfolio |
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