NIKE : Evolution of Marketing Strategy |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
Excerpts Contd...
Advertising & PromotionNike positioned its products as high performance shoes designed with high technology features. Nike athletic shoes were targeted at men and women aged between 18 and 34 years. Till 1976, except for the routine purchase of space in running publications, Nike's advertising was largely in the form of cooperative arrangements with retailers who inserted ads in local newspapers...
ExhibitsExhibit I: Revenue Performance |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks, Work Books, Case Study Volumes.