Marketing Strategies of Businessworld |
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"It was apparent from the last two ABC reports that Businessworld was well on its way to wearing the leadership mantle. It had already overtaken Business Today and Business India in the top eight metros, and was the fastest-growing business magazine in the country as per the last ABC. Today, Businessworld is expanding the business magazine category through its aggressive brand building activities and focus on a range of marketing initiatives."1 - Sandip Ghose, Vice-President, Businessworld in 2004. "We have made use of the weekly-ness of the product more effectively in recent times. We have become the agenda setter in the Indian business community. That has begun showing in the figures."2 - Tony Joseph, Consultant Editor, Businessworld in 2003. The Leader
Businessworld's success in the latest ABC survey should silence our detractors now."4 BW, an Anand Bazaar Patrika (ABP) Group publication, was way behind its competitors including magazines like Business Today (BT) and Business India (BI) till the late 1990s (Refer Exhibit I for circulation figures of these magazines in 2003).
Marketing Strategies of Businessworld - Next Page>> 1] "ABC Top-slot for Businessworld," www.telegraphindia.com, May 30, 2004. |
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