Airtel - Positioning (And Repositioning) |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Discuss the brand repositioning and restructuring strategies adopted by Bharti Cellular Ltd. Contents:
Keywords:Brand repositioning, Bharti Cellular Ltd., cellular service, India, Bharti constantly, repositioned, Airtel brand, market, changing trends, repositioning, restructuring efforts |
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