Reinventing Cadbury |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:» Discuss the marketing strategies adopted by CIL to establish itself as the market leader in the Indian chocolate market. Contents:
Keywords:Cadbury India Limited, CIL, repositioning, strategies, brands, 1999-2002, detailed account, company's growth , continual product launches, distribution, promotion, advertising strategies, 1990, market position |
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