Lifebuoy "Swasthya Chetna": Unilever's Social Marketing Campaign |
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"Swasthya Chetna is not about philanthropy. It's a marketing program with social benefits. We recognize that the health of our business is totally interconnected with the health of the communities we serve and if we are to grow sales of our brand, we have to increase the number of people who use soap."1 - Harpreet Singh Tibb, Senior Product Manager for Lifebuoy, Hindustan Lever Ltd, in 2005. "Unilever believes that one of the best and most sustainable ways it can help to address global social and environmental concerns is through the very business of doing business in a socially aware and responsible manner."2 - Unilever, in its report “Global Challenges - Local Actions”, in 2005. Lifebuoy Leaves its Stamp on IndiaIn April 2006, Lifebuoy, a leading soap brand manufactured and marketed by Hindustan Lever Limited (HLL), the Indian arm of the fast moving consumer goods (FMCG) major, Unilever, became the first brand in India to be featured on a postal cover.
Speaking on the occasion, Chief Post Master General of the Maharashtra3 Circle, K Noorjehan, said, “I congratulate Lifebuoy and Hindustan Lever for initiating and assiduously implementing this socially beneficial movement.”4
Lifebuoy Leaves its Stamp on India - Next Page>>
1] “Unilever Fighting Disease Clean Handed,”
www.wbcsd.org, 2005. |
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