L'oréal - Building a Global Cosmetic Brand |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts
May Be? No, It 'Is' MaybellineOne of the first brands that L'Oréal bought in line with the above strategy was the Memphis (US) based Maybelline. The company acquired Maybelline in 1996 for $ 758 million. |
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