Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand |
ICMR HOME | Case Studies Collection
» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
"Our product doesn't really skew toward any particular demographic group. We're a reflection of America, a universal product. It's a pretty simple experience." - Scott Livengood, CEO, Krispy Kreme1 "Find where they actually make them, eat them while they're hot, and you'll find some Krispy Kreme religion. Eat them hot, and you'll see the truth." - Andrew Wolf, retail analyst at BB&T Capital Markets2 "It's 55 cents worth of pure pleasure. That's the only doughnut you would eat." - John Ivankoe, J. P. Morgan analyst3 Another Krispy Kreme Store Opens
Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand - Next Page>> 1] Beth Belton, "His doughnut stores are his children", Business Week, December 9, 2002. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.