Intel - The Component Branding Saga |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Dancing its Way Towards Leadership Contd...
Background NoteIntel was established in 1968, by three engineers, Robert Noyce, Gordon Moore, and Andy Grove. Unhappy with the state of affairs at the company they were working for, Fairchild Semiconductor, the trio decided to start their own company and develop technology for silicon based chips.
Commenting on this invention, David K Allison, a technology historian, at the Smithsonian said, "I think it (the microprocessor) ranks in the same league as the invention of the steam engine, the automobile or the airplane. The microprocessor has had a kind of transforming quality for civilization... 2] The 4004 chip was one-sixth inch long and one-eighth inch wide and consisted of 2,300 MOS transistors (Mean Opinion Score). MOS is used mainly in voice communications to determine the quality of the voice at the destination end of the circuit. |
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