Indian Premier League's Operating Model - Marketing Cricket to the World |
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The IPL Brand Contd...
A few of the franchises promoted their teams using innovative ways like creating team anthems and music videos. Several corporate houses and individual investors bought out the franchises in a competitive bidding that took place in early 2008... 4] The BCCI is the apex governing body for cricket in India. It was formed in 1928 as the national governing body for cricket in India. It is headquartered in Mumbai. |
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