Indian Premier League's Operating Model - Marketing Cricket to the World

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Case Details:

Case Code : MKTG236
Case Length : 18 Pages
Period : 2007-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Indian Premier League
Industry : Entertainment
Countries : India, South Africa

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Exhibit I: Visuals of Karmayudh Campaign
Exhibit II: Visual of IPL Advertisements
Exhibit III: Visual of 'Heat is Coming' Campaign
Exhibit IV: IPL 2009 Street Carnival Visuals
Exhibit V: Visual of 'Heat is On' Campaign
Exhibit VI: IPL 2008 Points Table
Exhibit VII: IPL 2009 Points Table


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