Google and its TV Ads Program |
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ExcerptsBackground NoteIn 1996, two computer science graduate students from Stanford University, Larry Page (Page) and Sergey Brin (Brin) developed a search engine they called BackRub. In 1997, they renamed it Google, a word derived from a mathematical term Googol, which represents the numeral 1 followed by 100 zeros...
Benefits All Around?Google expected regular advertisers on TV to use its services to evaluate the effectiveness of their ads. If they found them to be low in effectiveness, they could use the data provided by Google to create ads that were more relevant to the target audience... ChallengesDespite these positives, the Google TV Ads program failed to take off in a big way. For the success of the program, Google needed to work out agreements with satellite and cable companies, for access to set-top boxes, but failed in its attempts to do so...
Exhibits
Exhibit I: Google: Financial Information |
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