Eurail Group GIE: Marketing Rail Travel in Europe |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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ExcerptsMarketing EurailOver the years, in Europe as in most other developed regions of the world, the introduction of budget airlines and the development of expressways resulted in a decline in rail travel (See Exhibit IV for the shares of various modes of travel in 2004)... The Eurail Experience
Eurail Passes: Catering to Diverse NeedsOver the years, Eurail introduced new kinds of passes to cater to the changing traveling habits of tourists. In 2001, the Eurail Selectpass was introduced. This allowed tourists to travel to two to three contiguous European countries...
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