Discovery Channel - Discovering India |
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"Discovery India has to rework its brand positioning. We've to reorient our image. Science and history programs will be publicised more." - Kiran Karnik, Former MD - Discovery Channel, India, in 1998.1 "Discovery is in the infotainment genre while National Geographic is all about wildlife." - Pio Linhares, Media Supervisor, HTA, in 2001.2 "The biggest challenge is to get Discovery out of the niche arena. We plan to position Discovery in the mainstream market. Because it is a mainstream channel" - Deepak Shourie, MD, Discovery Channel India, in 2001.3 Reaching out to Indian Viewers
Discovery Channel - Discovering India - Next Page>> 1] Interview with Kiran Karnik, www.rediff.com, August 14, 1998. |
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