Marketing 'The Da Vinci Code' |
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'The Da Vinci Code' Mania Spills Over
An increasing number of travelers are on The Da Vinci Code trail in the UK and France and the book is one of the most common items in our lost property office. London and Paris will again be the hottest tourist destinations in 2006 and, via our partnership with Columbia Pictures, Eurostar travelers, new and old, will be able to live the excitement of the movie in very innovative ways..." A Dishonest Marketing Campaign?
Some groups like the Da Vinci Code Response Group (DVC Response Group), accused Brown and Sony Pictures of adopting a "dishonest marketing campaign" by claiming hypothetical assumptions as facts. Dr Austen Ivereigh, coordinator for the DVC Response Group, said, "From the start, the marketing strategy behind the Da Vinci Code has been to claim that it is based on respected theories. Brown and Sony have encouraged people to take it seriously, while hiding behind the claim that it is fiction."
ExhibitEXHIBIT - I: The Da Vinci Code QuestEXHIBIT- II: Google Products/Services (As of May 2006) |
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