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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts
New Product LaunchesIn the late 1990s, and early 2000s, the company launched various new products to increase its market presence and penetrate into the segments where its presence was small (Refer Table IV)...
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