Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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ExcerptsBackground Note
Launching the iPhoneOn January 29, 2007, Jobs announced Apple's plans to launch the iPhone at Macworld Conference & Expo . Apple's entry into the mobile phone market with a revolutionary product called the 'iPhone'generated a lot of excitement among consumers...
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