Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture |
ICMR HOME | Case Studies Collection » Marketing Case Studies » Marketing Management Short Case Studies » View Detailed Pricing Info » How To Order This Case » Business Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
"We're trying through such campaigns to change the drinking culture in this country, but we realize it's a huge task."1 - Wendy Moore, Principal Policy Advisor, Alcohol Advisory Council (ALAC) of New Zealand, in 2008. "These commercials are unpleasant but so are the consequences of binge drinking. The ads mirror what is happening, unfortunately, every week around this country. It is time to be brutally honest about some of the worst effects of intoxication."2 - Gerard Vaughan, (Vaughan) CEO, ALAC, in 2008.
Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture - Next Page>> 1]
"Teenage Binge Drinking a 'Rite of Passage'," www.alcohol.org.nz, April 11, 2008. |
Case Studies Links:-
Case Studies,
Short Case Studies,
,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks, Work Books, Case Study Volumes.