Service Innovation at Amazon India

Code : MM0089

Year :

Industry : Amazon India

Region : Asia

Teaching Note: Available

Structured Assignment : Not Available

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SERVICE INNOVATION AT AMAZON INDIA: Amazon was known for its innovative services. Integrating different services, access to new experiences, and better customer interactions were some of the best service innovations of Amazon India..

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SERVICE DEVELOPMENT PROCESS AT AMAZON: The service development process was broken down into two major segments – front end planning and implementation . Amazon mostly onboarded front end developers for the services they offered. The team worked in collaboration with another software development team to assess and implement requirements and create a better experience for the user..

ROAD AHEAD: The e-commerce market in India comprised major players such as Flipkart, Snapdeal, Amazon, and Jio who commanded more than 90% of the market share . Analysts felt that to remain competitive and relevant in the highly competitive market, Amazon had to constantly innovate its service offerings...

Exhibit I: Amazon India Position in 2021
Exhibit II: Service Innovations of Amazon
Exhibit III: Timeline of Amazon Innovation in India
Exhibit IV: Amazon Product Segments in 2021
Exhibit V: Amazon’s Investment into SMB

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