Katrina Markoff & Vosges Haut-Chocolat

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Case Details:

Case Code : LDEN056
Case Length : 18 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Vosges Haute-Chocolat
Industry : Confectionary
Countries : US; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Peace through Chocolates? Contd...

Markoff established Vosges in 1998 as a gourmet chocolate company.

The chocolates were quite different from others as Markoff treated them not as mere chocolates but enhanced them with several ingredients such as spices, herbs, roots, flowers, fruits, liqueurs, and nuts that she came across in the course of her travels across the world.

The result was chocolates with a difference, which enabled the customers to taste and experience flavors from different parts of the world.

"It got to be about much more than just doing interesting flavors with chocolate. It's about telling a story of a different culture, artist, movement, or religion through the medium of chocolate,"6 said Markoff.

Markoff, a native of Indiana7, went to Paris to study culinary arts after completing her graduation. After acquiring a degree in culinary arts, Markoff traveled to several countries to learn about their local cuisines. She also studied in Hong Kong and was highly influenced by the spice markets in Asia.

She transformed her inspiration into a successful business, using her experiences to develop exotic truffles using a variety of spices ranging from Japanese wasabi8, Italian taleggio cheese, Indian curry, balsamic vinegar, to the Mexican ancho chili. The unusual flavors of her chocolates helped her make a mark in the chocolate industry...

Excerpts >>

6] Nichole L. Torres, "A Chocolate Experience," www.womenentrepreneur.com, January 16, 2008.
7] The state of Indiana is located in the midwestern region of the United States of America.
8] Wasabi, known as 'Japanese horseradish', has a strong flavor and is used as a spice.


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