Carlos Ghosn - The Turnaround Specialist

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Case Details:

Case Code : LDEN020
Case Length : 09 Pages
Period : 1978-2002
Pub Date : 2003
Teaching Note : Available
Organization : Nissan
Industry : Automobiles
Countries : Japan

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Empowerment & Motivation

According to Ghosn, unless employees identified themselves with the organization and its goals, no company would be successful. Said Ghosn, "Respect for identity is very important because the basic backbone of the company is the motivation of its people. A company has nothing else...

Communication & Transparency

Ghosn also believed in transparency. When he joined Nissan, he publicly announced the problems that the company faced and the drastic steps required to revive it. He was also open about Nissan's financial health in all his statements.

Ghosn believed that by giving employees and media the true picture of the company, it would be easier for him to convince them about the drastic steps that would follow. Another step that Ghosn took after empowering employees was to improve communication in the company...

Managing in a New Culture

Ghosn took lessons in Japanese language from a former Nissan employee and adapted fast to the Japanese environment. Ghosn believed that every culture had a positive quality of its own. According to media reports, Ghosn's approach to adapting the Japanese culture made significant impact on the employees... 

What Next
Mr. Ghosn?

Ghosn won many awards for his yeoman service and for turning around Nissan.

In January 2002, Automobile Magazine declared Ghosn as 'Man of the Year' and he was also listed in the BusinessWeek Asia Top Stars list in 2002 for his unparalleled managerial skills.

In early 2003, Autonews - online magazine declared Ghosn as 'Industry Leader of the Year' and 'Top CEO of Asia' for his performance at Nissan...


Exhibit I: Consolidated Income Statements of Renault
Exhibit II: Salient Features of NRP
Exhibit III: Consolidated Financial Statements of Nissan


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