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S-Mart is a premier retail store in New York. The store is famous for its
service and the range of products.
There is a huge apartment complex, next to S-Mart. All the families residing
in the complex shop at S-Mart. They are so loyal to S-Mart that a majority
of them never purchased from any other store ever since they began
purchasing from S-Mart.
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Two friends, Margaret Lamb and Jane Brown, were residents of the
complex. They were both management graduates and were working in
different organizations. Margaret was a management consultant while Jane
was a marketing executive with a bank.
One day, a common friend invited them for a party in the evening.
Margaret and Jane returned home early and decided to pick up a few
things from S-Mart before the party. They did a lot of shopping. They
enjoyed every bit of their shopping, until Margaret slipped on a
jalapeno (a small hot pepper that is green or red when ripe and is used
extensively in Mexican cooking) and injured herself. .. |
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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