Is Honeymoon Over for Insurers in India


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : INS030 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case discusses the current market situation for insurers in India. It examines the changing trends in customers' expectations and emphasizes the need for insurers to change their strategies accordingly.

The potential of the rural market and ways to tap the opportunity have also been suggested. The case also emphasizes the need to train sales agents and make them more efficient.

Issues:

» Understand the present competitive situation in the Indian insurance market

» Understand the changing trends and preferences of customers

» Understand the importance of making the agents in India more professional

Keywords:

Current, market situation, insurers, India, changing trends, customers, expectations, emphasizes, insurers, rural market, opportunity, emphasizes, train, sales agents

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