Balanced Scorecard - A Performance Support System


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Case Details:

Case Code : INS039
Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

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FOCUS E & W is a subsidiary of the leading insurer, FOCUS Insurance Corporation. Although its performance had been satisfactory till 1990, it suffered huge losses ($1 billion) between 1990 and 1993.

This was mainly due to huge payments made by the company (towards claims for catastrophes as varied as floods, hurricanes, riots and environmental clean-ups). Moreover, the company's combined ratio had risen to 140% which meant that for every dollar received as premium, the company was paying out $1.40 as claims.

Therefore, the company's financial rating was downgraded from A to B+.

The losses could partly be attributed to the company's outdated and unfocused business strategy.

The company issued policies to any and every individual, without obtaining required details (like the safety measures taken by the company to avoid fire accident in its manufacturing plant, to prevent damage to machines, etc.) to boost the volume of business. As a result, underwriters failed to understand the risk involved in the transaction...



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.


 

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