e-Learning Initiatives at Motorola

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : ITSY052 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 13 Pages
Period : 1998-2005
Pub Date : 2005
Teaching Note : Available
Organization : MOTOROLA
Industry : Telecom
Countries : US


The case gives an account of how e-learning was integrated in to the corporate learning strategy of the US based Motorola, one of the leading providers of telecom products & services in the world. It describes the Self-Directed Learning (SDL) approach adopted by Motorola and explains the rationale behind pursuing this approach.

Motorola's use of technology in learning is discussed in detail which subsequently evolved in to a full-fledged e-learning initiative. The case describes the e-learning initiative and the challenges faced by Motorola in getting employees to take courses through e-learning.

The steps taken by Motorola to motivate employees for e-learning are also discussed. The case finally explains m-learning and the benefits Motorola expects to reap from m-learning.


Understand the advantages of the Self-Directed Learning approach at Motorola.

Analyze the impact of technology on the training and development efforts of a company.

Develop a conceptual understanding of e-learning and the advantages of learning through this approach.

Examine the drawbacks of e-learning.


  Page No.
Introduction 1
Background Note 2
Self-Directed Learning 3
The E-Learning Program 4
Learning Guides 6
Recent Developments 7
Exhibits 9


Motorola, Motorola University, E-Learning Value Chain, Self-Directed Learning, Motorola Training and Education Center, Motorola Learning Policy, I-Cubed Sessions, College of Learning Technologies, Corporate Training and Management Development.

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