The Apple Way of Conducting Meetings

Code : HRM0085

Year :

Organization :
Apple Inc

Industry : Consumer Electronics

Region : USA

Teaching Note:Available

Structured Assignment :Not Available

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Introduction: Ken Segall, an American blogger who had worked for twelve years (8 years at NeXT and 4 years at Apple) with Steve Jobs (Jobs) referred in his book “Insanely Simple” to an instance when Jobs was chairing a weekly review meeting with an ad agency. During the opening address, Jobs saw a woman and asked her who she was. When she replied that she was from the marketing department and had been asked to attend the meeting as part of related marketing projects, Jobs gently told her that she was not needed in the meeting. This indicated that ‘everyone present in the meeting was due to some reason’ and he/she would be an essential participant who would contribute extensively to the discussion. Apple consciously kept its meetings small including only those people involved in the business as it believed in quality thinking. Deliberations during the meeting had to be supported with facts and figures. There was nobody who could be called a spectator. Apple’s meetings were focused and motivated, with smarter people involved in brilliant work. Apple’s meetings followed the principle of ‘The small team model’.

Adam Lashinsky, a Fortune reporter, while describing the internal processes at Apple, wrote about the Monday review meetings...

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