Case Details: |
Price: |
| Case Code |
: |
FINC046 |
For delivery in electronic format: Rs. 100 ;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges
ThemesFinancial Management |
| Case Length |
: |
08 Pages |
| Period |
: |
1992-2006 |
| Pub. Date |
: |
2006-2007 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
ICICI Bank |
| Industry |
: |
Banking and
Financial Services |
| Countries |
: |
India |
Abstract:
|
This case is about the "Get up to 100% Cash Back" promotional
offer announced by ICICI Bank, the largest private sector bank in India, in
October 2006. According to this offer, a customer could get back cash ranging
from a minimum of 1% to a maximum of 100% of the transaction amount for any
purchase transaction of over Rs. 2,000 made on his/her ICICI Bank credit card.
This case will enable students to discuss the impact of the "Get up to 100% Cash
Back" offer on ICICI Bank's credit card business. Students can also discuss the
pros and cons of the scheme from the consumer's perspective
|
|
Issues:
» Understand the impact of a cash back promotional offer on the credit card
issuer
» Discuss the pros and cons of the cash back scheme from the consumer's
perspective
Keywords:
ICICI Bank, credit card, Cash Back Offer, Promotional
Scheme, merchant establishments, Banking and Financial Services Industry,
Consumer Behavior, Quantitative Methods, Probability
ICICI Bank's "Get up to 100% Cash Back" Offer
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