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Mahindra &Mahindra (A): Transformation of an Indian FamilyBusiness into a Globally Competitive Firm


Code : FMB0010

Year :

Industry : Automobile Industry

Region : India

Teaching Note:Available

Structured Assignment : Available

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Introduction: Most of the Indian family businesses, which had been in existence since pre-independence era, were presented with opportunities and challenges post-liberalisation.While foresighted family businesses renewed themselves, thereweremany others,which could not sustain themselves.Unlike other family businesses,Mahindra &Mahindra Ltd. (M&M), underAnand G.Mahindra (Mahindra) was able to address rightly the challenges brought about by liberalisation.Aptly enough, he has also been called as the ‘RenaissanceMan’ by Harvard Business Review for bringing about the renaissance atM&M, his family business. In October 2008, Mahindra was even awarded the Harvard Business School Alumni Achievement Award.With realistic ambitions and by concentrating on the big goal ofmakingM&M a world-class company,Mahindra transformedM&M from amanufacturer of rural and defence vehicles into a world-class automobiles manufacturer. The success of Scorpio – M&M’s popular Sports Utility Vehicle (SUV) – played a major role in the transformation of the company.M&M’s future plans include a diverse product portfolio in the automotive segment. ThoughM&M turned itself around, will it be able to replicate the success, which it attained with Scorpio?Will M&M be able to sustain the diverse product portfolio in the wake of competition?

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