Grofers: Will the Hyper Local B2C Model Survive?

Code : GOV0065

Case Length : 8 pages

Period : 2014-2016

Organization: Grofers India. Ltd

Year :

Industry : Automobile

Region : -------

Countries : India

Teaching Note: Yes

Structured Assignment :---------------

Buy This Case Study

INTRODUCTION: In January 2016, technology-enabled on-demand grocery & FMCG delivery start-up, Grofers India. Ltd. (Gofors), said in a surprising announcement, that it had downsized its fleet by 10%, i.e., 100 employees from its total 1000-1100 Human Resource count. Further, the well-funded India-based company also revoked 67 job offers made to students from several colleges in the country. Before this, it had shut down operations in 9 cities, . In an exclusive conversation with Inc42 , Kshitij Torka, Vice President, Marketing, Grofers, confirmed the development and said, “We did not see these cities grow at the pace we expected, so we are investing in areas where we are seeing great uptake.” .

For Case Books Click Here >>

For Case eBooks Click Here >>

Case Excerpts >>

Recently Bought Case Studies

    Recently Bought Case Studies

IBS CDC Case Studies

Corporate Governance and Business Ethics Corporate Social Responsibility Economics Entrepreneurship
Finance, Accounting and Control Human Resource Management (HRM)/Organizational Behaviour Innovation and New Product Development International Trade and Finance
Leadership Marketing Operations and Project Management Retailing
Strategy Social Networking China related case studies India related case studies
Women Executives/CEO's case studies Manufacturing Services General Business
Business Law, Corporate Governence & Ethics Conglomerates Free Case Studies Case studies in Other Languages

ICMR India Case Studies

Business Environment Business Ethics Business Reports Business Strategy
Corporate Governance Economics Enterprise Risk Management Finance
HRM Innovation Insurance IT and Systems
Leadership and Entrepreneurship Marketing Miscellaneous Operations
Project Management Short Case Studies Cases in other Languages Free Case Studies

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap