eBay in 2003

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Case Details:

Case Code : BSTA094
Case Length : 11 Pages
Period : 2003
Organization : eBay
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Internet

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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In 2003, eBay was considered to be one of the most successful business models in the internet world. eBay was one of the few profitable dotcoms around. When it started in 1995, the eBay community consisted of a small group of people trading Pez dispensers.

The community had grown dramatically since then. Millions of items in thousands of categories were offered for sale by eBay at any given moment. With a presence in 27 international markets and 325 million page views each day, eBay seemed to be well ahead of its competitors.

eBay's transparency, strong financial performance and a large online community had made it one of the most popular dotcom stocks. In early 2002, the eBay stock was trading at a P/E of 143. eBay's market capitalization was $18.4 billion, more than that of the giant retailers, Sears and Kmart, combined. In 2002, eBay recorded revenues of $1,214.1 million and profits of $249.9 million, handling merchandise transactions worth $14.87 billion. With the total online market estimated to be worth $1.8 trillion, eBay was confident of achieving revenues of $3 billion by 2005...

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