Comcast-NBC Universal Joint Venture Deal


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Case Details:

Case Code : BSTR364
Case Length : 19 Pages
Period : 2004-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Comcast Corporation / NBC Universal / GE
Industry : Media and Entertainment
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"We put none of those types of traditional synergies into our numbers to make this a good transaction. However, I do think it's a great business that we're buying, and I do think there are many strategic things we can do together, and we'll just have to prove that as we go."1

- Brian Roberts, Chief Executive Officer (CEO), Comcast Corporation, in December 2009.

"Consumers of all of our products - on screens large and small - will have the benefit of enhanced content and experiences, delivered to them in new and better ways as a result of this transaction."2

- Jeff Zucker, President and CEO, NBC Universal, in December 2009.

"This merger's potential to foreclose competition and stifle innovation is significant and real."3

- Mark Cooper, Director of Research, Consumer Federation of America4, in December 2009.

Comcast-NBC Universal Joint Venture Deal - Next Page>>


1] "Wedded Bliss for Comcast, NBC?" www.businessweek.com, December 04, 2009.
2] Chloe Albanesius, "Comcast Buys Majority Stake in NBC Universal," www.extremetech.com, December 03, 2009.
3] Mark Hefflinger, "Comcast to Acquire Control of NBC Universal in $30B Deal," www.dmwmedia.com, December 03, 2009.
4] Consumer Federation of America (CFA), a Washington-based non-profit organization, was founded in 1968. It is an advocacy, research, education, and service organization. (Source: www.consumerfed.org)


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