Business School Surveys in India-2003

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Case Details:

Case Code : BSTA056
Case Length : 16 Pages
Period : 2004
Organization : -
Pub Date : 2004
Teaching Note :Not Available
Countries : India
Industry : -

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Ranking Methodology

The methodology employed for ranking B Schools varied from agency to agency. For each agency, the methodology had also evolved over time. Among the parameters considered were faculty resources, infrastructure, industry interface, placements and perception of stakeholders including existing students, alumni, prospective candidates and recruiters...

Business Today/AC Nielsen ORG Marg

Business Today (BT), another leading business magazine in the country, and a part of the highly successful Living Media group, had teamed up with Cosmode to introduce B School surveys in India. BT teamed up with Cosmode for the surveys in 2000 and 2002 also...


Outlook, one of India's most popular current affairs magazines was known for conducting surveys on various institutions and organizations like hotels, restaurants, hospitals, schools and colleges from time to time. Outlook had also started conducting surveys of B Schools from 2001...

Business India/MaRS

Business India, another leading business magazine in the country, had tied up with Monitoring and Research Systems, MaRS of Mumbai. The magazine had not made any significant changes in its earlier methodology, for its 2003 survey. (See Exhibit) But the magazine had expanded the scope of the survey to capture more data relating to the activities of B Schools.

Unlike the other magazines, Business India ranked only the top ten schools and graded the remaining ones using four major parameters - Brand Value and Market positioning, Intellectual Capital, Learning Ambience and Growth...

Excerpts Contd...>>


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