British Retailer Sainsbury's: On the Road to Recovery

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Case Details:

Case Code : BSTR302
Case Length : 26 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Sainsbury's
Industry : Retail
Countries : UK

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

King's Initiatives to Make Sainsbury's Great Again

King spent the first six months in the company reviewing the business completely. As part of his assessment program, he started a direct mail campaign reaching out to 1 million customers asking them for their personal feedback about the company's condition, their expectations from it, what they felt was wrong, and what they wanted improved...

Is Sainsbury's Great Again?

By March 2006, 31 stores of the 131 earmarked had already been refurbished. Price reductions were made on more than 8,500 products...

The Road Ahead

In March 2007, after two years of the MSGA plan being put into effect and almost achieving the targets, the company launched new targets for the period 2007-2010 to further bring growth and stability to the business (Refer to Exhibit VIII for Recovery to Growth Plans 2007-2010)...


Exhibit I: Top 15 Marketers out of the Marketing's Power 100 (2008)
Exhibit II: Financial Performance of Sainsbury's Between 1996-2000
Exhibit III: International Ventures of Sainsbury's
Exhibit IV: Operations Under J Sainsbury's
Exhibit V: Career Profile of Justin King
Exhibit VI: J Sainsbury's Financial Highlights of (2001 - 2008)
Exhibit VII: J Sainsbury plc Share Price between October 19, 2004 and November 5, 2008
Exhibit VIII: Highlights of Recovery to Growth Plan (2007-2010)
Exhibit IX: Comparison of Market Shares Held By Leading Supermarket Chains in the UK

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