Blu-Ray and HD-DVD: The End Game


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTR287 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Innovation | Failure
Case Length : 14 Pages
Period : 2006-2008
Pub Date : 2008
Teaching Note : Not Available
Organization : Sony Corporation, JVC
Industry : Consumer Electronics
Countries : USA, Europe and Japan

Abstract:

Toshiba, a leading multinational electronics company, had spent millions of dollars in developing and marketing HD DVD, the next generation in optical disc technology.

However, when the competing format, Blu-ray, gained a lead over the HD DVD, several of Toshiba's partners defected to the rival camp, forcing the company to abandon the format.

The case traces some of the developments that led to Toshiba's failure to establish its HD DVD format as the industry standard.

Issues:

The teaching objectives of this case are to:

Recognize the importance of strategic alliances in popularizing new technologies;

Appreciate the significance of market forces in the adoption of new technologies;

Analyze the prospects for physical disc formats in the face of competition from digital downloads

This case is meant for MBA/PGDBM students and is designed to be a part of their Business Strategy curriculum.

Contents:

  Page No.
Toshiba Gives Up! 1
Death by a Thousand Cuts 2
Will Toshiba Have The Last Laugh? 5
Outlook 6
Exhibits 8

Keywords:

HD DVD, Toshiba, Blu-ray, Diffusion of technology, Digital download, Strategic Alliances, Format wars

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